Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Allow me to rush and point out that this metric is usually just directionally accurate.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

Occam's Razor

OCTOBER 19, 2010

Move from a data collection obsession and develop a crush on data analysys. Mongoose Metrics ~ ifbyphone. I know Mongoose Metrics a bit more and have been impressed with their solution and evolution over the last couple of years. Experimentation and Testing Tools [The "Why" – Part 1]. Three tools.

Analytics 135

Analytics Testing Measurement Optimization 135

datapine

JANUARY 31, 2022

It’s all about using data to get a clearer understanding of reality so that your company can make more strategically sound decisions (instead of relying only on gut instinct or corporate inertia). Ultimately, business intelligence and analytics are about much more than the technology used to gather and analyze data.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

JANUARY 7, 2014

Remember none of these jobs will do any data collection/IT work, even in medium-sized companies.) But if their primary output is just data, and not actions to take expressed in English or verbally in weekly senior staff meeting, then they are simply Reporting Squirrels. Overview & Importance of Qualitative Metrics.).

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

APRIL 29, 2013

Marketer, is not spent with data you''ll fail to achieve professional success.]. Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. You'll get fired.

Marketing 166

Marketing Metrics Advertising Measurement 166