Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. Online, offline or nonline.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

JULY 18, 2011

Most email programs now have preview panes that typically block images and scripts (Outlook, Thunderbird, Gmail, everyone), and default settings prevent data collection due to concerns about viruses. This should drive aggressive experimentation of email content / offers / targeting / every facet by your team. That is okay.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

Occam's Razor

OCTOBER 19, 2010

Move from a data collection obsession and develop a crush on data analysys. With simple configuration updates in the tools you'll create a custom report showing you Source/Campaign, Visits –> Live Chat % –> Goal Conversion Rate –> Per Visit Goal Value. of these three tools: ~ Yahoo! Three tools.

Analytics 135

Analytics Testing Measurement Optimization 135

datapine

JANUARY 31, 2022

BI software uses algorithms to extract actionable insights from a company’s data and guide its strategic decisions. BI users analyze and present data in the form of dashboards and various types of reports to visualize complex information in an easier, more approachable way. 6) Smart and faster reporting.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

JANUARY 7, 2014

12: Almost all reporting is off custom reports. #11: 7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power. #6: 6: All automated reports are turned off on a random day/week/month each quarter to assess use/value. #5: Reporting Squirrels vs. Analysis Ninjas.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Here's why… Real-time data is very expensive. It is expensive from a systems/platforms/data processing/data reporting perspective. But it is not a key performance indicator.

Marketing 166

Marketing Metrics Advertising Measurement 166