Smart Data Collective

MAY 17, 2021

For example, when you’re reading a physical newspaper or a magazine, it’s impossible for the media company that owns the newspaper or magazine to monitor which pages you spent the most time reading and what type of articles you prefer. Data Privacy for Those Who Can Afford It.

Cost-Benefit 94

Cost-Benefit Advertising Data Collection Data-driven 94

Smart Data Collective

APRIL 1, 2021

The technological advancements have left no excuse for brands to justify the lack of customer data collection. This data, in return, enables them to carve out specialized marketing campaigns targeting the right audience. Now marketers can capture data at almost every stage of the buying decision.

Big Data 109

Big Data Marketing Data-driven ROI 109

Smart Data Collective

NOVEMBER 14, 2019

The subscription-based business model is no longer the preserve of magazines and home security systems. In order for these operations to be profitable and sustainable, however, they require constant optimization. If you get the right data in hand, it becomes a lot easier to know which direction to take.

Metrics 64

Metrics Key Performance Indicator Cost-Benefit Optimization 64

Occam's Razor

MAY 27, 2015

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. A data-first strategy is a winning formula. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. How about magazines? The web is dead.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Domino Data Lab

FEBRUARY 4, 2019

These two points provide a different kind of risk management mechanism which is effective for science, specifically data science. Of course, some questions in business cannot be answered with historical data. Instead they require investment, tooling, and time for data collection. Let’s roll the clock back ~65 years.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66