Remove Data Collection Remove Key Performance Indicator Remove KPI Remove Magazine
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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

Real-time data is super valuable if zero human beings are involved from data collection to action being taken. But it is not a key performance indicator. Because you are going to focus on metrics, sorry not metrics, key performance indicators, that have a direct line to the bottom-line of your company.

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