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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Small data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Some absolutely did not use data to do their digital jobs.

Marketing 166
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5 KPIs and Metrics Membership-Based Businesses Must Track

Smart Data Collective

The subscription-based business model is no longer the preserve of magazines and home security systems. Today, we’re seeing it employed in a variety of other markets, including everything from software to education to physical products. If you get the right data in hand, it becomes a lot easier to know which direction to take.

Metrics 64