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The Basic Guide to Marketing Analytics and Data-Driven Marketing

Smart Data Collective

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. Types of Data Used in Marketing Analytics.

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Master Data Visualization Techniques: A Comprehensive Guide

FineReport

Bar Charts Bar charts are another fundamental visualization method that represents categorical data with rectangular bars of varying lengths. In marketing analytics, bar charts are employed to illustrate sales performance across various product categories, providing a clear visual representation of market trends.

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Web Analytics: An Hour A Day

Occam's Razor

If you have no experience with Web Analytics then you'll learn what it is and the nitty gritty of data collection and core metrics such as Visits and Time on Site and Bounce Rate and Top Destinations etc. Bonus: Interactive CD.