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The Basic Guide to Marketing Analytics and Data-Driven Marketing

Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. Types of Data Used in Marketing Analytics.

Marketing Analytics 94
Marketing Analytics Marketing Data-driven Analytics 94
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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

APRIL 21, 2014

Grow traffic first, with even with bad measurement I can find positive ROI areas for growth or invest time getting Analytics in order first for more objective decision making? Dear Avinash: Your Digital Marketing + Analytics Challenges Answered is a post from: Occam's Razor by Avinash Kaushik.

Marketing Analytics 131
Marketing Analytics Marketing Analytics Measurement 131
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