Smart Data Collective

DECEMBER 14, 2021

Not only that, but the product or service primarily influences the public’s perception of a brand that they offer, so gathering the data that will inform them of customers’ level of satisfaction is extremely important. Here are a few methods used in data collection. But what ways should be used to do so? Conduct Surveys.

Data Collection 120

Data Collection Statistics Data-driven Marketing Analytics 120

Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. Types of Data Used in Marketing Analytics.

Marketing Analytics 91

Marketing Analytics Marketing Data-driven Analytics 91

Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). More and more humans are going to be transitioned out of the business of analytics. We are needed today because data collection is hard. Here are the elements I’ll cover: + AI | Now | Local Maxima. +

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

Smart Data Collective

NOVEMBER 12, 2021

According to the 2021 CMO Spend Survey by Gartner, budget allocation for marketing analytics failed to make the top 3 in priority falling behind digital commerce, marketing operations and brand strategy.

Marketing 129

Marketing Advertising Data-driven Strategy 129

Occam's Razor

MAY 27, 2015

Along the way, rather than over-indexing on a data obsession before everything, use data as an aid to keep getting smarter. For how to go about this, use the wonderful Analytics Ladder of Awesomeness.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

APRIL 21, 2014

But if you are at your happiest doing a job that is technically challenging and allows you to solve difficult data collection and data processing challenges, then it is not a disadvantage. Dear Avinash: Your Digital Marketing + Analytics Challenges Answered is a post from: Occam's Razor by Avinash Kaushik.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

JUNE 6, 2007

If you have no experience with Web Analytics then you'll learn what it is and the nitty gritty of data collection and core metrics such as Visits and Time on Site and Bounce Rate and Top Destinations etc.

Analytics 60

Analytics Metrics Marketing Dashboards 60