Data-driven, Experimentation, Magazine and Marketing Analytics

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

MAY 27, 2015

A data-first strategy is a winning formula. How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). Fewer guesses.

Marketing Analytics

Marketing Analytics Marketing Analytics Advertising

Five Data Analytics Mistakes Marketers Make (And How to Avoid Them)

Sisense

MAY 18, 2021

If marketing were an apple pie, data would be the apples — without data supporting your marketing program, it might look good from the outside, but inside it’s hollow. In a recent survey from Villanova University, 100% of marketers said data analytics has an essential role in marketing’s future.

Marketing

Marketing Data Analytics Analytics Metrics

Data Leaders Brief

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Five Data Analytics Mistakes Marketers Make (And How to Avoid Them)

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