Data-driven Experimentation Marketing Marketing Analytics 
Occam's Razor
MAY 27, 2015
It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. A data-first strategy is a winning formula. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing).
Sisense
MAY 18, 2021
If marketing were an apple pie, data would be the apples — without data supporting your marketing program, it might look good from the outside, but inside it’s hollow. In a recent survey from Villanova University, 100% of marketers said data analytics has an essential role in marketing’s future.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Occam's Razor
OCTOBER 12, 2017
The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. None focusses on digital marketing or analytics.
Occam's Razor
JULY 6, 2016
Analysts, honestly, make the world go round when it comes to any successful business – yes, data is that important. Today's post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports! But, perhaps I'm at fault for creating the problem of you spending all your time with data.
Occam's Razor
JUNE 6, 2007
It is a book about Web Analytics 2.0. Experimentation & Testing (A/B, Multivariate, you name it). Each of this Web Analytics 2.0 Benchmarking (exactly how you can do it), impactful actionable executive dashboards (what they should contain), creating a data driven organization. Qualitative and quantitative.
Expert insights. Personalized for you.
153 
Let's personalize your content