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Marketing Analytics: Attribution Is Not Incrementality

Occam's Razor

From there, it is a hop, skip, and a jump to, hey, am I getting all the credit I should for the Conversions being driven by my marketing tactics? Correction: It is almost always true that a very, very , large percentage of the Conversions driven by your Paid Media efforts are not incremental. AKA: Attribution! Attribution ?

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Data-Driven Approach to Using Roblox Games for Brand Promotion

Smart Data Collective

Big data technology has significantly improved the ROI of modern marketing strategies. There are many ways that brands can use AI and data analytics to expand their reach, which includes using Roblox games. Back in February, we talked about some of the ways that data analytics has shaped the gaming industry.

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How Startups Can Formulate Data-Driven Marketing Strategies Using AI

Smart Data Collective

We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. So, adopt a data-driven approach.

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How Data-Driven Marketing Helps Improve Conversion Rates

Smart Data Collective

According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. Use Past-Performance Data for Marketing Spend Allocation.

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Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). I am also excited because I believe that, at least as far out as I can see, the human brain and the human heart will be valued – we will identify new things to value, it just won’t be Digital Marketing Evangelist.

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Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions

Sisense

As a marketer, attribution is one of the most important challenges you face today in a multi-channel world. Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase.

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iostudio delivers key metrics to public sector recruiters with Amazon QuickSight

AWS Big Data

We wanted to include interactive, real-time visualizations to support recruiters from one of our government clients. We chose Amazon QuickSight because it gave us dynamic and interactive dashboards embedded in our application, while saving us money and development time. This makes protecting customer data even more important.

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