Occam's Razor

SEPTEMBER 24, 2012

So to imply the ROI in Step 4 is sub-optimal. From the data presented, there is no way to tell if the Facebook campaign worked or not. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. A push on Facebook was a part of that effort. This makes me really sad.)

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

FEBRUARY 28, 2017

A story where data is the hero, followed by two mind-challenging business-shifting ideas. A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. Additionally, I passionately believe that optimal metrics help solve for more than an individual’s behavior.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. You: The person responsible for "providing data" / "analyzing metrics" / "reporting." Why not seek direct success indicators? ."

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

APRIL 23, 2012

Yes, data is important. While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). You do sub optimal things.

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152