Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions
Sisense
JUNE 22, 2021
Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase. Customers navigate multiple touchpoints before reaching a sales representative or making a purchase.
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