Data-driven, KPI, Marketing Analytics and Metrics

What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

JUNE 25, 2021

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Big data technology isn’t just important for making better insights. They must make sure that their marketing strategy is operating effectively.

Dashboards

Dashboards Metrics Marketing Key Performance Indicator

The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ I would add other head fake KPIs to the list: Impressions. None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. Most important KPI? Sentiment/Comments.

KPI

KPI Advertising Metrics Measurement

Data Leaders Brief

What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

Webinars

Stay Connected