The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)
Occam's Razor
JANUARY 4, 2022
Most important KPI? It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI. Occasionally, I might call it a KPI, but I have never anointed it as the Most Important KPI. We expect greatness from our work, let’s focus on great KPIs. No siree, Bob!
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