Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. Types of Data Used in Marketing Analytics.

Marketing Analytics 94

Marketing Analytics Marketing Data-driven Analytics 94

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

Marketing 106

Marketing Analytics ROI Data-driven 106

Smart Data Collective

OCTOBER 2, 2019

According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. Use Past-Performance Data for Marketing Spend Allocation.

Data-driven 89

Data-driven Marketing Testing Optimization 89

Occam's Razor

JANUARY 7, 2019

In those moments, you are not thinking of delivering incremental change… You are driven by a desire to deliver a step change (a large or sudden discontinuous change, especially one that makes things better – I’m borrowing the concept from mathematics and technology, from “step function”). Take a class in data visualization.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

FineReport

APRIL 3, 2024

In today’s data-driven landscape, businesses are leaning more on BI tools , particularly BI dashboard solutions, to enhance decision-making through data visualization. These BI Dashboard tools blend advanced analytics with user-friendly interfaces, revealing invaluable insights.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Occam's Razor

MAY 27, 2015

A data-first strategy is a winning formula. The content of the letter could be customized to Stephanie's data/behavior. In large measure that is because of the rise of programmatic buying. A data-first strategy is a winning formula. A data-first strategy is defined as data before everything else.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Smart Data Collective

SEPTEMBER 30, 2021

Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.

Analytics 102

Analytics Marketing Sales Analytics Technologies 102