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Data Analytics is Fundamental to Next-Gen Marketing for New Businesses

Smart Data Collective

Data analytics has become a very important part of business management. Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. Big Data is Important for Aspiring Entrepreneurs Trying to Succeed. billion by 2026.

Marketing 103
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Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. A data-first strategy is a winning formula. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. A data-first strategy is a winning formula.

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The Artificial Intelligence Opportunity: A Camel to Cars Moment

Occam's Razor

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. At the end of each day, the data was collected and used to train a deep convolutional neural network (CNN), to learn to predict the outcome of each grasping motion. The second was something new (for me). It is very powerful.

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Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

Occam's Razor

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).

Marketing 136