Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). I am also excited because I believe that, at least as far out as I can see, the human brain and the human heart will be valued – we will identify new things to value, it just won’t be Digital Marketing Evangelist.

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

Smart Data Collective

JULY 11, 2022

We have talked about the benefits of using big data in the marketing profession in the past. The top marketing strategists of every organization need to understand its benefits and use it effectively. CMOs Are Investing in the Benefits of Big Data. Social Media Marketing. Influencer marketing.

Data Analytics 132

Data Analytics Analytics Advertising Big Data 132

Sisense

JUNE 22, 2021

Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase. Get a unified view of all your marketing data sources. How to implement a good MTA strategy.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Smart Data Collective

JUNE 5, 2021

Marketers can also use AI technology to improve their SEO strategy. You can use a number of new tools that rely on data analytics to improve your strategy. You can get a better sense of how AI comes into play with organic search engine marketing through semantic indexing. Image: ShoutMeLoud ).

Strategy 136

Strategy Marketing Data-driven Machine Learning 136

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. The web is dead.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Smart Data Collective

JANUARY 2, 2023

Data analytics technology is becoming more important for marketing than ever before. Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. Identify the Best Keywords.

Data Analytics 123

Data Analytics Analytics Data-driven Marketing 123

Smart Data Collective

NOVEMBER 12, 2021

According to the 2021 CMO Spend Survey by Gartner, budget allocation for marketing analytics failed to make the top 3 in priority falling behind digital commerce, marketing operations and brand strategy. Data is really the only way to get a 360-degree view of your customer and how they behave online.

Marketing 131

Marketing Advertising Data-driven Strategy 131

IBM Big Data Hub

MAY 16, 2023

What are managed marketing services (MMS)? Managed marketing services are the outsourcing of marketing business processes, such as campaign planning and execution, content management and enhancement, marketing analytics and other marketing support (SEO, social listening and loyalty).

Marketing 72

Marketing Management Optimization Cost-Benefit 72

Smart Data Collective

SEPTEMBER 17, 2023

Big data technology has disrupted the marketing profession in countless ways. Therefore, it should be no surprise that the marketing analytics market size is projected to double from $3.2 We have talked extensively about the benefits of data analytics in SEO. billion in 2021 to $6.4 billon by 2026.

Data mining 106

Data mining Cost-Benefit Marketing Big Data 106

Smart Data Collective

FEBRUARY 15, 2022

Data analytics has become a very important part of business management. Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. Big Data is Important for Aspiring Entrepreneurs Trying to Succeed.

Marketing 102

Marketing Data Analytics Analytics Big Data 102

Smart Data Collective

OCTOBER 5, 2021

Analytics technology has been invaluable to modern marketing. The market for web analytics is projected to be worth $9.11 The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. Can data analytics help you get more out of your PPC campaigns?

Analytics 119

Analytics Marketing ROI Testing 119

Smart Data Collective

MAY 16, 2022

Data-savvy companies are constantly exploring new ways to utilize big data to solve various challenges they encounter. A growing number of companies are using data analytics technology to improve customer engagement. They discovered that big data is helping more companies improve relationships with customers.

Data-driven 136

Data-driven Strategy Big Data ROI 136

Smart Data Collective

MARCH 30, 2022

While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are. New ecommerce startups are discovering interesting ways to utilize analytics. Those that have a solid strategy predicated on it will have a higher ROI.

Analytics 115

Analytics Cost-Benefit Testing Dashboards 115

datapine

AUGUST 14, 2019

Data science has become an extremely rewarding career choice for people interested in extracting, manipulating, and generating insights out of large volumes of data. To fully leverage the power of data science, scientists often need to obtain skills in databases, statistical programming tools, and data visualizations.

Data Science 214

Data Science Statistics Business Intelligence Visualization 214

AWS Big Data

JUNE 27, 2023

Modernized analytics and reporting At iostudio, we faced the challenge of modernizing our government client’s static recruitment marketing analytics solution. Taking care of sensitive data iostudio operates in the AWS GovCloud environment because many of our customers are government agencies.

Metrics 97

Metrics Dashboards Interactive Visualization 97

FineReport

APRIL 3, 2024

In today’s data-driven landscape, businesses are leaning more on BI tools , particularly BI dashboard solutions, to enhance decision-making through data visualization. These BI Dashboard tools blend advanced analytics with user-friendly interfaces, revealing invaluable insights.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Smart Data Collective

DECEMBER 2, 2021

Big data is a gamechanger for the marketing sector. We have talked about the benefits of using big data in online marketing. However, there are other reasons to use big data to make the most of your marketing strategy. Big Data is Invaluable to the Future of SMS Marketing.

Data-driven 100

Data-driven Marketing Strategy Advertising 100

Smart Data Collective

JULY 24, 2023

Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. Abbas states that more players are attempting three-point shots based on analytics findings. We will also cover some of the changes brought on by data analytics.

Analytics Technologies 78

Analytics Technologies Marketing Technology Analytics 78

Smart Data Collective

SEPTEMBER 30, 2021

In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally. This article will delve into this in more detail.

Analytics 102

Analytics Marketing Sales Analytics Technologies 102

bridgei2i

JULY 21, 2020

I have been collaborating with multiple stakeholders across many global CPG companies, enabling high impact business transformation strategies and guiding them in their analytics journey. However, from its data perspective, I think there’s a higher collaboration between CPG and retailers, is something, which is visible.

Enterprise 95

Enterprise Digital Transformation Sales Forecasting 95

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).

Marketing 136

Marketing Analytics Machine Learning Strategy 136

Andrew White

JANUARY 11, 2021

It was titled, The Gartner 2021 Leadership Vision for Data & Analytics Leaders. This was for the Chief Data Officer, or head of data and analytics. The fill report is here: Leadership Vision for 2021: Data and Analytics. Do you recommend a consulting approach strategy rather than a CDO strategy?

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

bridgei2i

MARCH 10, 2020

My name is Aruna Babu, and I’m a transformation consultant who spent a good part of the last decade crafting strategy that marries business, technology, and user needs. Today, I’m going to be chatting with a thought leader who’s passionate about the intersections of marketing, analytics, and technology – Anand Ganesh.

Digital Transformation 52

Digital Transformation Enterprise Consulting Interactive 52

Occam's Razor

AUGUST 28, 2017

Why in my areas of expertise, marketing, sales, customer service and analytics, the impact will be deep and wide. Why the scale at which we can (/have to) solve the problems is already well beyond the grasp of the fundamental strategy most companies follow: We have a bigger revenue opportunity, but we don’t know how to take advantage?

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Smart Data Collective

MAY 19, 2022

Big data technology is incredibly important in many aspects of modern business. The sales profession is one of the areas most affected by data. billion on marketing analytics in 2020 alone. There are many ways that big data is helping companies improve sales. Smart companies are using big data to make it possible.

Sales 133

Sales Big Data Cost-Benefit Marketing 133

Smart Data Collective

MARCH 11, 2022

There is no disputing that data analytics is a huge gamechanger for companies all over the world. Global businesses are projected to spend over $684 billion on big data by 2030. There are many ways that companies are using big data to boost their profitability. One of the most important is in the field of marketing.

Customer Analytics 116

Customer Analytics Analytics Key Performance Indicator Big Data 116

Smart Data Collective

AUGUST 31, 2021

Big data has led to some remarkable changes in the field of marketing. It has been especially impactful in regards to online content marketing. Many marketers have used AI and data analytics to make more informed insights into a variety of campaigns. Why You Need to Focus on Data-Driven Content Marketing.

Data-driven 121

Data-driven Marketing Big Data Advertising 121

Smart Data Collective

MAY 31, 2023

Big data technology has significantly changed the marketing profession over the last few years. One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI.

Marketing 76

Marketing Data Analytics Analytics Interactive 76

Sisense

JUNE 15, 2021

Marketing can be one of the most data-driven departments in a company, regardless of industry. That being said, not every marketing org is making the best use of the data at its disposal. Marketing orgs that embrace this new paradigm will see their efforts bear fruit and their companies flourish.

Analytics 52

Analytics Data-driven Key Performance Indicator Marketing 52

datapine

DECEMBER 4, 2019

We mentioned predictive analytics in our business intelligence trends article and we will stress it here as well since we find it extremely important for 2020. Predictive analytics is the practice of extracting information from existing data sets in order to forecast future probabilities.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212