Smart Data Collective

AUGUST 22, 2022

We have talked about the many different sectors that have been shaped by big data in recent years. One of the professions most affected has been marketing. The bedrock of today’s advertising methods and a requirement for delivering personalized experiences is data-driven marketing. It is marketing’s future.

Data-driven 92

Data-driven Marketing Advertising Big Data 92

Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). I am also excited because I believe that, at least as far out as I can see, the human brain and the human heart will be valued – we will identify new things to value, it just won’t be Digital Marketing Evangelist.

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

Smart Data Collective

JULY 11, 2022

We have talked about the benefits of using big data in the marketing profession in the past. The top marketing strategists of every organization need to understand its benefits and use it effectively. CMOs Are Investing in the Benefits of Big Data. Influencer marketing. Content marketing.

Data Analytics 133

Data Analytics Analytics Advertising Big Data 133

AWS Big Data

JUNE 27, 2023

Modernized analytics and reporting At iostudio, we faced the challenge of modernizing our government client’s static recruitment marketing analytics solution. Taking care of sensitive data iostudio operates in the AWS GovCloud environment because many of our customers are government agencies.

Metrics 98

Metrics Dashboards Interactive Visualization 98

datapine

FEBRUARY 17, 2023

3) The Link Between White Label BI & Embedded Analytics 4) An Embedded BI Workflow Example 5) White Labeled Embedded BI Examples In the modern world of business, data holds the key to success. That said, data and analytics are only valuable if you know how to use them to your advantage. million per year.

Analytics 191

Analytics Cost-Benefit Dashboards Business Intelligence 191

Sisense

JANUARY 22, 2021

For example, one fintech problem requiring actionable insights today is credit risk assessment. That advice is a quintessential actionable insight: The algorithm models the applicant’s probability of success by training on a mountain of historical data and market factors. Actionable insights: The core of business intelligence.

Machine Learning 52

Machine Learning Unstructured Data Forecasting Advertising 52

datapine

MAY 9, 2019

“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore, management consultant, and author. In a world dominated by data, it’s more important than ever for businesses to understand how to extract every drop of value from the raft of digital insights available at their fingertips.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270