Smart Data Collective

SEPTEMBER 4, 2020

Big data is becoming increasingly important in business decision-making. The market for data analytics applications and solutions is expected to reach $105 billion by 2027. However, big data technology is only a viable tool for business decision-making if it is utilized appropriately. Guide to Creating a Big Data Strategy.

Data-driven 87

Data-driven Big Data Metrics Strategy 87

DataKitchen

MARCH 16, 2023

How to measure your data analytics team? So it’s Monday, and you lead a data analytics team of perhaps 30 people. And she is numbers driven – great! Like most leaders of data analytic teams, you have been doing very little to quantify your team’s success. Where is your metrics report? Introduction.

Metrics 130

Metrics Data Analytics Analytics Measurement 130

CIO Business Intelligence

FEBRUARY 13, 2024

For example, if you are in banking, your organization is likely to measure itself by profitability ratios such as net interest margin (the difference between interest income generated and interest expenses) or PCL (provision for credit losses). Marketing and sales had measured success by how many new card accounts were opened.

Measurement 111

Measurement Metrics Strategy Marketing 111

datapine

MAY 21, 2019

“BI is about providing the right data at the right time to the right people so that they can take the right decisions” – Nic Smith. Data analytics isn’t just for the Big Guys anymore; it’s accessible to ventures, organizations, and businesses of all shapes, sizes, and sectors. And the success stories are seemingly endless.

Business Intelligence 183

Business Intelligence Cost-Benefit Dashboards ROI 183

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. Gets more Likes. It was huge.

Advertising 165

Advertising ROI Metrics Marketing 165

Sisense

JUNE 22, 2021

Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase. The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

datapine

JANUARY 24, 2021

In our cutthroat digital age, the importance of setting the right data analysis questions can define the overall success of a business. That being said, it seems like we’re in the midst of a data analysis crisis. Your Chance: Want to perform advanced data analysis with a few clicks? Data Is Only As Good As The Questions You Ask.

IT 317

IT Statistics KPI Data-driven 317

erwin

MARCH 12, 2020

The report notes six primary EA competencies in which we excel in the large vendor category: modeling, strategy translation, risk management, financial management, insights and change management. Use EA Performance Measures to Validate Enterprise Architecture Management Suite Value.

Enterprise 85

Enterprise Reporting Management ROI 85

Occam's Razor

JULY 6, 2015

There is a ton of pressure to show ROI, in 24 hours (!!). Remember, there was little data to know what worked – hence what might have worked in the past was repeated. Which team can benefit immensely from going through this exercise and create a richer understanding of the audience-centric intent-driven possibilities available?

Measurement 158

Measurement Marketing Metrics Strategy 158

datapine

JULY 26, 2022

The times were data analysis was segregated to big enterprises that had the necessary resources to carry it out are long gone. That said, this level of accessibility has turned the use of data from a choice to a mandatory practice for businesses that want to succeed, no matter their size. 3) Why Do You Need Small Business Dashboards.

Dashboards 151

Dashboards KPI Metrics Sales 151

CIO Business Intelligence

MARCH 11, 2024

Customer experience will be a key target for gen AI infusions, with 35% of CX executives agreeing that the acceleration of innovative capabilities such as gen AI and Web3 will have a significant impact on future CX strategies, according to an October 2023 IDC FutureScape report on customer experience trends.

Data-driven 69

Data-driven Strategy ROI Machine Learning 69

Smart Data Collective

DECEMBER 17, 2021

Business Intelligence is the collection, storage, analysis, and reporting of data to make better business decisions. It can refer to predictive analytics or even “big data.” Business Intelligence is the process of using raw data and analyzing it to get insights into a company’s performance.

Business Intelligence 95

Business Intelligence Cost-Benefit Dashboards Interactive 95

CIO Business Intelligence

NOVEMBER 9, 2023

Foundry / AI Priorities Study 2023 The ideal individual to assume this role should have much more than top technology and AI skills, says Colin Reeves, principal data and AI recruiter at ConSol Partners in Los Angeles. Ozzie Coto reports directly to the CEO.

IT 131

IT Strategy Reporting Visualization 131

datapine

JANUARY 6, 2022

1) What Is Data Interpretation? 2) How To Interpret Data? 3) Why Data Interpretation Is Important? 4) Data Analysis & Interpretation Problems. 5) Data Interpretation Techniques & Methods. 6) The Use of Dashboards For Data Interpretation. Business dashboards are the digital age tools for big data.

Visualization 246

Visualization Dashboards Cost-Benefit Measurement 246

Smart Data Collective

MAY 28, 2022

Fortunately, companies can use big data to optimize their business models. for every $1 they invest in data analytics. This is a stunning ROI. One of the most important ways for brands to improve their profitability with data analytics is through conversion rate optimization. The average company receives $10.66

Data Analytics 108

Data Analytics Analytics Data mining ROI 108

Smart Data Collective

APRIL 5, 2022

Data analytics has led to a huge shift in the marketing profession. Digital marketers have an easier time compiling data on customer engagements, because most behavior and variables can be easily tracked. Earlier this year, VentureBeat published an article titled How data science can boost SEO strategy. The simple answer is no.

Marketing 127

Marketing Data Analytics Analytics Advertising 127

CIO Business Intelligence

AUGUST 23, 2022

According to a IDC 1 , 71 percent of organizations report their long-term planning cycles have shortened due to COVID-19, with 82 percent of the same participants stating that long-term planning cycles have been reduced to two years or less. . IT procurement cycles have accelerated and investments have increased – much more than pre-COVID.

Cost-Benefit 105

Cost-Benefit Business Objectives ROI Risk 105

CIO Business Intelligence

NOVEMBER 18, 2022

Managing and aligning cost allocation to the business unit requires real-time visibility and reporting around cloud costs and usage, with cost allocation constructs aligned to departmental needs. As a result, organizations often face challenges around data analysis, show-back, and managing commitment-based discounts.

Optimization 91

Optimization KPI Key Performance Indicator Cost-Benefit 91

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." If supported by "data" then it tends to be of the most fragile kind (usually the the fact that the CEO saw it during the Super Bowl and felt happy suffices as actionable data).

Measurement 128

Measurement Metrics Analytics Marketing 128

IBM Big Data Hub

NOVEMBER 20, 2023

While reports vary on whether the Great Resignation is still happening, the memory remains. Watch the webinar: The Future of HR and talent in the age of generative AI Building an effective talent management strategy Organizations cannot approach talent management initiatives with half-measures.

Strategy 111

Strategy Management Cost-Benefit Consulting 111

Smart Data Collective

APRIL 20, 2021

Big data is having a tremendous impact on the future of modern business. Harvard Business Review Analytic Services recently published The State of Digital Adoption report on big data adoption in business, and its findings may surprise or even alarm many organizations and institutions.

Big Data 95

Big Data Strategy Digital Transformation Metrics 95

datapine

MARCH 27, 2019

We’re living in the midst of the age of information, a time when online data analysis can determine the direction and cement the success of a business or a startup that decides to dig deeper into consumer behavior insights. By managing customer data the right way, you stand to reap incredible rewards.

Management 129

Management Data-driven Dashboards Visualization 129

Octopai

JULY 11, 2022

BAAAAAAAAD data. Okay, maybe “less-than-stellar-quality” data, if you want to be PC about it. But you see the “way-less-than-stellar” impact this data is having on your ostensibly data-driven organization. Tie data quality directly to business objectives. Better data quality? It’ll be worth it.).

Data Quality 79

Data Quality Strategy Business Objectives Sales 79

datapine

NOVEMBER 5, 2019

Studies suggest that businesses that adopt a data-driven marketing strategy are likely to gain an edge over the competition and in turn, increase profitability. In fact, according to eMarketer, 40% of executives surveyed in a study focused on data-driven marketing, expect to “significantly increase” revenue. Still unsure?

Dashboards 220

Dashboards Cost-Benefit Sales Metrics 220

Smart Data Collective

JANUARY 27, 2022

Big data technology has become a very important aspect of our lives. More businesses than ever are transitioning to data-driven business models. Research has shown that companies with big data strategies are 19 times more likely to become profitable. 1 Equip Your Employees with the Right Data Analytics Tools.

Optimization 106

Optimization IT Big Data Cost-Benefit 106

datapine

JUNE 7, 2022

1) Misleading Data Visualization Examples. 3) The Impact Of Bad Data Visualizations. But while that may be the case, people are duped by data visualizations every day. Bad data visualizations come in many forms, with some more obvious than others. Your Chance: Want to create your own data visualizations for free?

Visualization 267

Visualization Metrics Statistics Dashboards 267

Anmut

APRIL 6, 2023

Data is becoming an increasingly important driver of business success, and organisations are recognising the need to manage and leverage their data effectively. However, achieving a high level of data maturity can be a challenging journey. What is a Data Maturity Assessment? How do you do a Data Maturity Assessment?

Cost-Benefit 52

Cost-Benefit Data Quality Data Governance Measurement 52

IBM Big Data Hub

JUNE 23, 2023

As the name suggests, it generates images, music, speech, code, video or text, while it interprets and manipulates preexisting data. For F&A leaders, this means that it may have the ability to transform financial data, such as business performance reports, commentary and narratives.

Finance 67

Finance Reporting Cost-Benefit Modeling 67

Occam's Razor

AUGUST 22, 2011

Be data driven?" Key To Your Digital Success: Web Analytics Measurement Model. Six Rules For Creating A Data Driven Boss! Be data driven?" " Measuring Incrementality: Controlled Experiments to the Rescue! Barriers To An Effective Web Measurement Strategy [+ Solutions!].

KPI 124

KPI Metrics Measurement ROI 124

Sisense

JUNE 24, 2021

The proliferation of information, data, technology, and digital platforms means that the ability to leverage learning and education solutions has evolved dramatically in recent years. A recent study by Learning Pool revealed 76% of mature metrics practices are enabled by technology that integrates data from multiple sources.

Analytics 83

Analytics Measurement Dashboards Optimization 83

IBM Big Data Hub

NOVEMBER 30, 2023

Measure impact: Use analytics and metrics to assess the effectiveness of branding efforts. Leverage data and analytics By leveraging data-driven insights, organizations can make informed decisions, optimize the recruitment processes and improve the overall quality of hires.

Strategy 70

Strategy Cost-Benefit Consulting Data-driven 70

datapine

FEBRUARY 4, 2020

Today’s digital data has given the power to an average Internet user a massive amount of information that helps him or her to choose between brands, products or offers, making the market a highly competitive arena for the best ones to survive. But first, we will start with a basic definition and some tips on creating these kinds of reports.

Reporting 280

Reporting Marketing Advertising Metrics 280

datapine

AUGUST 21, 2019

Let’s examine how you can do so with the following sales KPIs, created for a comprehensive sales report. If all you kept track of was customer lifetime value and customer acquisition cost, you could see a lot of important data about your business. 2) Sales Target (Actual Revenue vs Forecasted Revenue). 7) Sales Growth Between Periods.

Sales 235

Sales Dashboards KPI Visualization 235

datapine

MARCH 19, 2019

No longer are we bound by the shackles of cumbersome desktop PCs or one specific geographical location to conduct research or complete online data analysis or other important online tasks. According to the statistics portal Statista , there are currently around 4.78 billion mobile device users worldwide. What Is A Mobile Dashboard?

Dashboards 112

Dashboards Visualization Metrics KPI 112

Sisense

SEPTEMBER 3, 2020

We live in a constantly-evolving world of data. That means that jobs in data big data and data analytics abound. The wide variety of data titles can be dizzying and confusing! The growth in the range of data job titles is a testament to the value that these experts bring to their organizations.

Statistics 97

Statistics Metrics Visualization Finance 97

datapine

MARCH 18, 2020

Getting your socially-driven affairs in order can seem like an impossible feat, but with social media reporting, you will be able to gain the insights you need to attain the results you deserve. When you add up modern technology and a professional report tool , your reporting processes in the social realm will reap many rewards.

Reporting 178

Reporting Dashboards Metrics KPI 178

IBM Big Data Hub

SEPTEMBER 11, 2023

The bulk of these uncertainties do not revolve around what software package to pick or whether to migrate to the cloud; they revolve around how exactly to apply these powerful technologies and data with precision and control to achieve meaningful improvements in the shortest time possible.

Data-driven 91

Data-driven IT Measurement Cost-Benefit 91