Smart Data Collective

DECEMBER 15, 2021

Whether marketers intend to reach new customers or persuade the existing ones, here are ways analytics is boosting returns on investment (ROI): 1. Personalization is among the prime drivers of digital marketing, thanks to data analytics. Gathered data enables business owners to understand the needs of buyers.

ROI 118

ROI Marketing Data Analytics Analytics 118

Smart Data Collective

APRIL 5, 2021

Advantages of Using Big Data for Web Design. Big data enables high computing facilities for a web app development company and creates UX designs for consumers. Mitigating Risks: A website is prone to varying intensity of risks not just from competitors but also from negative consumer reviews.

Big Data 107

Big Data IT Data-driven Sales 107

Cloudera

NOVEMBER 16, 2020

Third-party data such as location, social media, obituaries, repair costs, and others help in faster identifying suspicious claims or applications. As a result, we’ve seen a recent reprioritization of fraud-related use cases on our platform.

Insurance 96

Insurance ROI Marketing Machine Learning 96

AWS Big Data

NOVEMBER 29, 2023

These announcements drive forward the AWS Zero-ETL vision to unify all your data, enabling you to better maximize the value of your data with comprehensive analytics and ML capabilities, and innovate faster with secure data collaboration within and across organizations.

Data Warehouse 97

Data Warehouse Data Lake Analytics Machine Learning 97

Andrew White

JANUARY 11, 2021

But we also know not all data is equal, and not all data is equally valuable. Some data is more a risk than valuable. Additionally, the value of data may change, and our own personal judgement of the the same data and its value may differ. Risk Management (most likely within context of governance).

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Jet Global

SEPTEMBER 26, 2023

He specializes in process reengineering and risk reduction. Peter van Tiggelen: There’s a lot more scrutiny around cost and the capital deployed on the ROIs of the investments we are making. This requires access to data that’s real-time. Focus on customer success. That said, we also are quite opportunistic.

Marketing 52

Marketing Finance Reporting Operational Reporting 52

CIO Business Intelligence

SEPTEMBER 21, 2022

CMOs need to look for ways to leverage customer data to deliver superior and highly tailored experiences to customers. CIOs need to ensure that the business’ use of data is compliant, secure, and done according to best practices. They need to assure the board that the risk from data is minimised.

Risk 93

Risk Data Lake Marketing Interactive 93