Data mining Experimentation Measurement Testing 
CIO Business Intelligence
JUNE 14, 2023
Getting the technology right can be challenging but building the right team with the right skills to undertake data initiatives can be even harder — a challenge reflected in the rising demand for big data and analytics skills and certifications. The number of data analytics certs is expanding rapidly.
The Unofficial Google Data Science Blog
OCTOBER 7, 2015
by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. A/B testing is used widely in information technology companies to guide product development and improvements.
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The Unofficial Google Data Science Blog
APRIL 23, 2024
the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Taking measurements at parameter settings further from control parameter settings leads to a lower variance estimate of the slope of the line relating the metric to the parameter.
The Unofficial Google Data Science Blog
JANUARY 14, 2016
by AMIR NAJMI Running live experiments on large-scale online services (LSOS) is an important aspect of data science. We must therefore maintain statistical rigor in quantifying experimental uncertainty. In this post we explore how and why we can be “ data-rich but information-poor ”. And an LSOS is awash in data, right?
Occam's Razor
AUGUST 22, 2011
Key To Your Digital Success: Web Analytics Measurement Model. Be data driven?" " Measuring Incrementality: Controlled Experiments to the Rescue! Barriers To An Effective Web Measurement Strategy [+ Solutions!]. Slay The Analytics Data Quality Dragon & Win Your HiPPO's Love! What's The Fix?
The Unofficial Google Data Science Blog
JULY 22, 2020
Another reason to use ramp-up is to test if a website's infrastructure can handle deploying a new arm to all of its users. The website wants to make sure they have the infrastructure to handle the feature while testing if engagement increases enough to justify the infrastructure. We offer two examples where this may be the case.
Occam's Razor
NOVEMBER 13, 2009
The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Chapter 5 The Key to Glory: Measuring Success. If I have one jihad it is to massively convert every person who touches the web to focus on measuring Outcomes! Sure you've heard of A/B and multivariate testing.
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