CIO Business Intelligence
JUNE 14, 2023
Getting the technology right can be challenging but building the right team with the right skills to undertake data initiatives can be even harder — a challenge reflected in the rising demand for big data and analytics skills and certifications. The number of data analytics certs is expanding rapidly.
Rocket-Powered Data Science
JULY 7, 2019
Computer Vision: Data Mining: Data Science: Application of scientific method to discovery from data (including Statistics, Machine Learning, data visualization, exploratory data analysis, experimentation, and more). They provide more like an FAQ (Frequently Asked Questions) type of an interaction.
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The Unofficial Google Data Science Blog
APRIL 23, 2024
the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Taking measurements at parameter settings further from control parameter settings leads to a lower variance estimate of the slope of the line relating the metric to the parameter.
The Unofficial Google Data Science Blog
OCTOBER 7, 2015
by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. Nevertheless, A/B testing has challenges and blind spots, such as: the difficulty of identifying suitable metrics that give "works well" a measurable meaning.
The Unofficial Google Data Science Blog
JANUARY 14, 2016
by AMIR NAJMI Running live experiments on large-scale online services (LSOS) is an important aspect of data science. We must therefore maintain statistical rigor in quantifying experimental uncertainty. In this post we explore how and why we can be “ data-rich but information-poor ”. And an LSOS is awash in data, right?
Occam's Razor
AUGUST 22, 2011
Key To Your Digital Success: Web Analytics Measurement Model. Be data driven?" " Measuring Incrementality: Controlled Experiments to the Rescue! Barriers To An Effective Web Measurement Strategy [+ Solutions!]. Slay The Analytics Data Quality Dragon & Win Your HiPPO's Love! What's The Fix?
The Unofficial Google Data Science Blog
JULY 22, 2020
Instead, we focus on the case where an experimenter has decided to run a full traffic ramp-up experiment and wants to use the data from all of the epochs in the analysis. When there are changing assignment weights and time-based confounders, this complication must be considered either in the analysis or the experimental design.
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