Remove Data mining Remove Marketing Remove Predictive Modeling Remove Visualization
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What is business analytics? Using data to improve business outcomes

CIO Business Intelligence

While quantitative analysis, operational analysis, and data visualizations are key components of business analytics, the goal is to use the insights gained to shape business decisions. Business analytics is a subset of data analytics. The discipline is a key facet of the business analyst role. Business analytics techniques.

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What is data analytics? Analyzing and managing data for decisions

CIO Business Intelligence

Data analytics draws from a range of disciplines — including computer programming, mathematics, and statistics — to perform analysis on data in an effort to describe, predict, and improve performance. What are the four types of data analytics? Data analytics and data science are closely related.

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Predictive Analytics: 4 Primary Aspects of Predictive Analytics

Smart Data Collective

Predictive analytics, sometimes referred to as big data analytics, relies on aspects of data mining as well as algorithms to develop predictive models. This stems, largely, from the fact that there are certain data regulations in place when it comes to marketing tech and predictive analytics software.

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Data science vs data analytics: Unpacking the differences

IBM Big Data Hub

Data analytics is a task that resides under the data science umbrella and is done to query, interpret and visualize datasets. Data scientists will often perform data analysis tasks to understand a dataset or evaluate outcomes. The dedicated data analyst Virtually any stakeholder of any discipline can analyze data.

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Leveraging user-generated social media content with text-mining examples

IBM Big Data Hub

With nearly 5 billion users worldwide—more than 60% of the global population —social media platforms have become a vast source of data that businesses can leverage for improved customer satisfaction, better marketing strategies and faster overall business growth. What is text mining?

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Is Advanced Analytics the Next Logical Step Beyond Self-Serve Business Intelligence?

Smarten

Today’s Advanced Analytics Tools allow business users to leverage features like self-serve data preparation, smart data visualization and assisted predictive modeling. Business markets and competition are moving much more quickly these days and predicting, planning and forecasting is more important than ever.

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Data science vs. machine learning: What’s the difference?

IBM Big Data Hub

The fields have evolved such that to work as a data analyst who views, manages and accesses data, you need to know Structured Query Language (SQL) as well as math, statistics, data visualization (to present the results to stakeholders) and data mining. appeared first on IBM Blog.