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The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

You own audiences on your email lists, on forums you host etc. Of course, measure that using the four best social media metrics !) Here's the very first newsletter I'd sent, two weeks ago, and it touched on a confusion I find common, and frustrating… TMAI #1: Metric or KPI, how do you decide? A good one.

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Master Your Analytics Challenges With Professional Embedded BI Tools

datapine

With features such as real-time data access, predictive analytics, online dashboard reporting and more, you’ll be able to extract the maximum potential out of your performance data and get the necessary insights to improve your company at a technical, operational, and strategic level.

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Data Analytics Helps Marketers Make the Most of Instagram Stories

Smart Data Collective

marketers can look at previous data to determine which Instagram stories got the best engagement, so they can improve their ROI for future campaigns. The most important thing to do at the beginning is to know which metrics to focus on. Host A Contest Contests are a great way to get your audience excited and involved.

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The Gartner 2021 Leadership Vision for Data & Analytics Leaders Webinar Q&A

Andrew White

On January 4th I had the pleasure of hosting a webinar. It was titled, The Gartner 2021 Leadership Vision for Data & Analytics Leaders. This was for the Chief Data Officer, or head of data and analytics. Yes, prescriptive and predictive analytics remain very popular with clients. Thanks for the overview Andrew.