Data Collection Deep Learning Marketing Analytics Strategy 
Occam's Razor
MARCH 30, 2017
It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). My personal strategy: Understand reality. Invest in continuous learning. People tend to use these phrases almost interchangeably: Artificial Intelligence (AI), Machine Learning (ML) and Deep Learning.
Occam's Razor
OCTOBER 12, 2017
The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). One sample strategy: Expect that I'll ask open-ended questions (If a company has 90% Reach on TV, why the heck do they need digital?). Beautiful, right?
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