Occam's Razor

APRIL 8, 2013

First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do. So grab a piece of paper and write down three key business metrics you'd like to change. Measure and decide what to do. It's the target for your KPI.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

AUGUST 22, 2011

Key To Your Digital Success: Web Analytics Measurement Model. " Measuring Incrementality: Controlled Experiments to the Rescue! Barriers To An Effective Web Measurement Strategy [+ Solutions!]. Measuring Online Engagement: What Role Does Web Analytics Play? "Engagement" How Do I Measure Success?

KPI 124

KPI Metrics Measurement ROI 124

O'Reilly on Data

OCTOBER 13, 2020

This distinction assumes a slightly different definition of debugging than is often used in software development. Service Level Indicators, Objectives, and Agreements (SLIs, SLOs, and SLAs) are well-known, frequently used, and well-documented tools for defining the availability of digital services.

Management 244

Management Metrics Machine Learning Modeling 244

datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. Let’s dig deeper.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

FEBRUARY 28, 2017

The qualitative surveys measuring unhappiness went down even more than before. A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. You are what you measure. Here are the definitions…. The success metric, ACT, did go down. Humans are pavlovian.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

JULY 18, 2011

You just have to have the right mental model (see Seth Godin above) and you have to… wait for it… wait for it… measure everything you do! For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. You’re trying to measure how well you are doing to: Send emails.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

Occam's Razor

OCTOBER 19, 2010

Given the definition above, I am a firm believer in Multiplicity. Every single company, regardless of size, will require multiple tools to understand the performance of its website, happiness of its customers and glean key context from competitors and ecosystem evolution. You'll measure Task Completion Rate in 4Q (below).

Analytics 135

Analytics Testing Measurement Optimization 135