Occam's Razor

APRIL 8, 2013

First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do. That metric is tied to a KPI. It's the target for your KPI. We’re making an educated guess about what could improve the KPI based on what we learned in step 1.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? Key To Your Digital Success: Web Analytics Measurement Model. " Measuring Incrementality: Controlled Experiments to the Rescue! Barriers To An Effective Web Measurement Strategy [+ Solutions!]. Measuring Online Engagement: What Role Does Web Analytics Play? "Engagement"

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

FEBRUARY 28, 2017

The qualitative surveys measuring unhappiness went down even more than before. A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. You are what you measure. Here are the definitions…. Bonus: Remember, you can measure profit everyday in Google Analytics! ].

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

JANUARY 7, 2014

The organization functions off a clearly defined Digital Marketing & Measurement Model. #1. Before we go too deep, let's get a couple of definitions right first. 10: The KPIs in your DMMM reflect your company size/evolutionary stage. More on the Digital Marketing & Measurement Model, DMMM, in #2 below.).

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

JULY 24, 2018

To name a few: Digital Marketing & Measurement Model | Analytics Ecosystem | Web Analytics 2.0. During a discussion around planning for measurement, a peer was struggling with a unique collection of challenges. You see more digital metrics because digital is more measurable. Especially for the non-obvious problem #2 above.

Analytics 93

Analytics Metrics Strategy Measurement 93

Occam's Razor

FEBRUARY 8, 2021

From observing behavior closely, and from my own experimentation and failure, I've noticed consistent patterns in what great employees do and great bosses do. They have no current analytical skills and tell the measurement team what their strategy should be. Or even why suddenly View Time is the #1 KPI of the whole company.

Strategy 132

Strategy Statistics Cost-Benefit Marketing 132

datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. But first, we will start with a basic definition and some tips on creating these kinds of reports. 2) Marketing KPI Report. To know if you are successful, you first need to define success and track it.

Reporting 280

Reporting Marketing Advertising Metrics 280