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What is business analytics? Using data to improve business outcomes

CIO Business Intelligence

Business analytics and business intelligence (BI) serve similar purposes and are often used as interchangeable terms, but BI can be considered a subset of business analytics. Whereas BI studies historical data to guide business decision-making, business analytics is about looking forward. Business analytics techniques.

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Data science vs data analytics: Unpacking the differences

IBM Big Data Hub

How effectively and efficiently an organization can conduct data analytics is determined by its data strategy and data architecture , which allows an organization, its users and its applications to access different types of data regardless of where that data resides. They may also use tools such as Excel to sort, calculate and visualize data.

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Are You Getting The Most Out Of Your Marketing Data?

Smart Data Collective

These are unprecedented times for the analytics industry. Thanks to new tools, including real-time tracking capabilities, businesses had access to more information about their marketing campaigns than ever before. Get started by focusing on these four insights and metrics. That’s good news, right?

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Seven Steps to Success for Predictive Analytics in Financial Services

Birst BI

Today, the most common usage of business intelligence is for the production of descriptive analytics. . Descriptive Analytics: Valuable but limited insights into historical behavior. The vast majority of financial services companies use the data within their applications for what is called “ Descriptive Analytics.”

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Using IBM Watson to Answer Two Important Questions about your Customers

Business Over Broadway

For our example, to answer our questions, we need to look at two types of analytics: 1) Descriptive and 2) Predictive. Descriptive analytics are used to indicate the current state of the world. Predictive analytics are used to make predictions about future events. I added the three loyalty metrics to the model.

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What is business intelligence? Transforming data into business insights

CIO Business Intelligence

Business intelligence definition Business intelligence (BI) is a set of strategies and technologies enterprises use to analyze business information and transform it into actionable insights that inform strategic and tactical business decisions.

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5 Sources of Data for Customer Analytics and Their Benefits

Smart Data Collective

This article will go over the concept of customer service analytics and some of the uses and advantages it could provide to a business. What Is Customer Service Analytics? Customer Service Analytics: Use Cases. Some of the most important customer service analytics use cases are listed below. Customer Experience Analytics.