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What is business analytics? Using data to improve business outcomes

CIO Business Intelligence

Business analytics and business intelligence (BI) serve similar purposes and are often used as interchangeable terms, but BI can be considered a subset of business analytics. Whereas BI studies historical data to guide business decision-making, business analytics is about looking forward. Business analytics techniques.

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Data science vs data analytics: Unpacking the differences

IBM Big Data Hub

How effectively and efficiently an organization can conduct data analytics is determined by its data strategy and data architecture , which allows an organization, its users and its applications to access different types of data regardless of where that data resides.

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Seven Steps to Success for Predictive Analytics in Financial Services

Birst BI

Today, the most common usage of business intelligence is for the production of descriptive analytics. . Descriptive Analytics: Valuable but limited insights into historical behavior. The vast majority of financial services companies use the data within their applications for what is called “ Descriptive Analytics.”

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Are You Getting The Most Out Of Your Marketing Data?

Smart Data Collective

These are unprecedented times for the analytics industry. Thanks to new tools, including real-time tracking capabilities, businesses had access to more information about their marketing campaigns than ever before. In recent years, though, there’s been significant growth in the use of predictive analytics.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics. Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes.

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4 imperatives for making business intelligence work

O'Reilly on Data

Create a coherent BI strategy that aligns data collection and analytics with the general business strategy. Results-based leaders rely on having the right information at the right time in order to support operational decision-making. That’s why decision-makers consider business intelligence their top technology priority.

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AIOps reimagines hybrid multicloud platform operations

IBM Big Data Hub

The applications continuously send telemetry information into the operational management tooling (box 4: Continuous Operations). The AIOps engine is focused on addressing four key things: Descriptive analytics to show what happened in an environment.