Descriptive Analytics, Marketing Analytics and Sales

Are You Getting The Most Out Of Your Marketing Data?

Smart Data Collective

MARCH 29, 2021

Pay-Per-Click (PPC) marketing is one of the most popular and effective advertising strategies any business can employ, but just because your campaign is generating clicks doesn’t mean that it does a particularly good job closing the sale. In recent years, though, there’s been significant growth in the use of predictive analytics.

Marketing

Marketing Metrics Descriptive Analytics Predictive Analytics

5 Sources of Data for Customer Analytics and Their Benefits

Smart Data Collective

MARCH 11, 2022

Below are the different types of customer service analytics and why they matter to your business. Customer Experience Analytics. Customer experience analytics can help you make more money. CX analytics is a type of descriptive analytics in which “what happened” during the customer journey is asked.

Customer Analytics

Customer Analytics Analytics Key Performance Indicator Big Data

Data Leaders Brief

Are You Getting The Most Out Of Your Marketing Data?

5 Sources of Data for Customer Analytics and Their Benefits

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