Descriptive Analytics, Forecasting, Marketing Analytics and Sales

Are You Getting The Most Out Of Your Marketing Data?

Smart Data Collective

MARCH 29, 2021

Pay-Per-Click (PPC) marketing is one of the most popular and effective advertising strategies any business can employ, but just because your campaign is generating clicks doesn’t mean that it does a particularly good job closing the sale. Marketing Analytics: Today’s Vital Skill. Think Predictively.

Marketing

Marketing Metrics Descriptive Analytics Predictive Analytics

5 Sources of Data for Customer Analytics and Their Benefits

Smart Data Collective

MARCH 11, 2022

Data analytics can assist you in figuring out why people abandon your brand or prefer alternative products instead. Predictive analytics, which analyses historical activities to uncover trends and forecast a specific event, can also predict if a customer is ready to churn or defect. Customer Experience Analytics.

Customer Analytics

Customer Analytics Analytics Key Performance Indicator Big Data

Data Leaders Brief

Are You Getting The Most Out Of Your Marketing Data?

5 Sources of Data for Customer Analytics and Their Benefits

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