Alation

NOVEMBER 28, 2022

Spreadsheets dominate the activities of gathering and preparing data, and performing descriptive analytics. Demand generation marketing teams rely on spreadsheets for analyzing the performance and ROI of different channels. Or they don’t have the technical skill to extract, cleanse, or transform data they need.

Descriptive Analytics 52

Descriptive Analytics Risk Sales Data-driven 52

Smarten

NOVEMBER 26, 2023

Without business intelligence, the enterprise does not have an objective understanding of what works, what does not work, and how, when and where to make changes to adapt to the market, its customers and its competition. This approach typically focuses on descriptive analytics based on historical data to answer the question “What happened?”

Marketing 40

Marketing Business Intelligence Key Performance Indicator Prescriptive Analytics 40

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Business intelligence and analytics allow users to know their businesses on a deeper level. Business Intelligence And Analytics Lead To ROI.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Rocket-Powered Data Science

OCTOBER 6, 2023

Note how this simple mathematical expression of prescriptive analytics is exactly the opposite of our previous expression of predictive analytics (given X, find Y). Here are a few business examples of this type of prescriptive analytics: Which marketing campaign is most efficient and effective (has best ROI) in optimizing sales?

Business Analytics 157

Business Analytics Prescriptive Analytics Analytics Diagnostic Analytics 157

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Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics. Five years ago they may have. But today, dashboards and visualizations have become table stakes.

Visualization

Jet Global

MAY 1, 2023

Section 2: Embedded Analytics: No Longer a Want but a Need Section 3: How to be Successful with Embedded Analytics Section 4: Embedded Analytics: Build versus Buy Section 5: Evaluating an Embedded Analytics Solution Section 6: Go-to-Market Best Practices Section 7: The Future of Embedded Analytics Section 1: What are Embedded Analytics?

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52