Digital Transformation Marketing Analytics Modeling ROI 
Sisense
JULY 1, 2021
Scott believes that humans will continue to play the central role in marketing, with their efforts assisted in meaningful ways by AI-empowered tech. Scott has dubbed this new breed “augmented marketers.” Scott sees the current decade as “ the age of the augmented marketer.” Joining human discernment and targeted power.
Andrew White
JANUARY 11, 2021
Where does the Data Architect role fits in the Operational Model ? Assuming a data architect helps model and guide and assist D&A then they play a key role. Decision modeling (one of my favorites). Explore in dialogue decisions and outcomes rather than focus on data and analytics asked for. Try some gamification?
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