The future of casino marketing strategy is digital plus data
BizAcuity
APRIL 25, 2022
The casino operators are expected to face known challenges of rising competition, decreasing ROI, and a high churn rate. ROI is sacrosanct for a casino business. No ROI, no investment. Casinos have to continuously work on the game mix such that they are able to generate ROI while managing player win expectations.
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