Top Data Leaders Brief Business Objectives Key Performance Indicator Content for May, 2010

Analyze This: 5 Rules For Awesome Impromptu Web Analysis

Occam's Razor

MAY 4, 2010

The hardest kind of "analysis" to provide is in response to open ended questions. That is why I love asking open ended questions! They expose a person's critical thinking ability (something I highly recommend you test when you hire web analysts: Interviewing Tip: Stress Test Critical Thinking. Please ). They also help you understand if someone really grasps key concepts.

Testing

Testing Advertising Marketing Measurement

Web Analytics Segmentation: Do Or Die, There Is No Try!

Occam's Razor

MAY 18, 2010

My love for segmentation as the primary (only?) way of identify actionable insights is on display in pretty much every single blog post I write. I have said: All data in aggregate is "crap" Because it is. One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!

Analytics

Analytics Key Performance Indicator Metrics Measurement

Data Leaders Brief

May, 2010

Analyze This: 5 Rules For Awesome Impromptu Web Analysis

Web Analytics Segmentation: Do Or Die, There Is No Try!

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