Sisense

MAY 18, 2021

When you discover data that means something, you need to be agile enough to make experimental changes.”. Mistake #3: Making vanity metrics your main event. When the primary focus becomes likes, retweets, follows, and comments — also known as vanity metrics — marketing efforts become less meaningful for your long-term goals.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. Ensure a culture that supports a steady process of learning and experimentation. Let’s roll the clock back ~65 years. Or something.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

MAY 27, 2015

How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. It is being hyper-conservative when it comes to creativity and experimentation because of quant-issues. Bonus: Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to! <

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

NOVEMBER 2, 2015

Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. "So what if no one interacted with your Twitter feed, at least they saw it!" I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome).

B2B 167

B2B Metrics Testing Recreation/Entertainment 167