Experimentation Interactive Magazine ROI 
Domino Data Lab
FEBRUARY 4, 2019
Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. Given the two points above, that’s okay—there are good ways to direct data exploration toward ROI. Let’s roll the clock back ~65 years.
Occam's Razor
NOVEMBER 2, 2015
. "So what if no one interacted with your Twitter feed, at least they saw it!" I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome). The brand and performance ROI to the company is clear and direct. User interactions as a percentage of Like rs is now 0.216%.
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