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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. It is a lovely emotional video (really was!).

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Top 7 Data-Driven E-Learning Trends Changing the Face Of Education

Smart Data Collective

Virtual reality incorporates 360-degree images, real-time interactions, and other intriguing components. An article published in ED Tech Magazine last month discussed some of these developments. The metaverse also provides the kind of hands-on interaction that helps learners retain what they’ve learned. Microlearning.

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5 Reasons Why Big Data Is Essential for Successful Marketing

Smart Data Collective

Instead of making traditional promotion magazines, they can create eBook online to demonstrate their product portfolio. Companies can incorporate this data in their different customer interactions and deliver their offerings in the right way. However, companies need big data yet again to gauge this ROI.

Big Data 109
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South American retailer shares lessons learned in its move to HR automation

CIO Business Intelligence

As one recent CIO Magazine article noted: “The underlying technologies that support key HR functions … help today’s CHROs achieve maximum human capital management efficiency 3. While automation may not replace the need for human interaction in HR, it can help these professionals focus on more strategic and value-adding tasks 4. ”

IT 52
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Take Advantage Of The Top 16 Sales Graphs And Charts To Boost Your Business

datapine

The question and answer we included come from an actual interview that Fortune magazine did with billionaire Tilman Fertitta. Yes, no sales team is perfect, and you can always get better at any of these areas, but this graph will help you to identify the “low hanging fruit” where you can invest a little bit of effort to get a large ROI.

Sales 235
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How To Create Data Reports That Will Skyrocket Your Business Performance

datapine

If the report is more exploratory in nature, you may want to include more granular data and options to interact with the data. Ramon Ray , tech evangelist and founder of Smart Hustle Magazine, wrote about how to best present your data to a wide audience. Have Content Sharply Written. When necessary, provide recommendations.

Reporting 127
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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

. "So what if no one interacted with your Twitter feed, at least they saw it!" I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome). The brand and performance ROI to the company is clear and direct. User interactions as a percentage of Like rs is now 0.216%.

B2B 167