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Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. Programmatic platforms are a panacea. A data-first strategy is a winning formula. The web is dead.

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Web Analytics: An Hour A Day

Occam's Razor

Immediately actionable web analytics (your biggest worries covered). In 480 pages the book goes from from beginner's basics to a advanced analytics concepts. Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations.