Digital Marketing & Analytics: Five Deadly Myths De-mythified!
Occam's Razor
MAY 27, 2015
It is being hyper-conservative when it comes to creativity and experimentation because of quant-issues. In the last few weeks for me it has been a massive beverages company, it has been a couple of consumer goods companies, it has been an entertainment company, and it has even been a non-profit. Many, many companies are doing this.
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