The Marketing Analytics Intersect: My Newsletter!
Occam's Razor
MARCH 7, 2016
In my post Web Analytics 101: Goals, Metrics, KPIs, Dimensions, Targets , I'd defined metric as "a metric is a number." " Simple. :) I'd defined a KPI as " a key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives."
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