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What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

Marketers need to rely heavily on big data technology to reach customers more effectively. Visual marketing dashboards are prime examples of using big data effectively in marketing. In this day and age, all businesses must pay especially close consideration to the performance of their marketing metrics dashboard.

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Introduction To The Basic Business Intelligence Concepts

datapine

Business intelligence concepts refer to the usage of digital computing technologies in the form of data warehouses, analytics and visualization with the aim of identifying and analyzing essential business-based data to generate new, actionable corporate insights. They enable powerful data visualization.

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The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

Occam's Razor

The paper from the respected body made me open PowerPoint and create a visual that would make the case for never identifying Conversion Rate or ROAS the Most Important KPI in your company / practice of analytics. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership.

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Mastering BI Dashboard Tools: Your Essential Guide

FineReport

In today’s data-driven landscape, businesses are leaning more on BI tools , particularly BI dashboard solutions, to enhance decision-making through data visualization. These BI Dashboard tools blend advanced analytics with user-friendly interfaces, revealing invaluable insights.

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The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

In my post Web Analytics 101: Goals, Metrics, KPIs, Dimensions, Targets , I'd defined metric as "a metric is a number." " Simple. :) I'd defined a KPI as " a key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives."