Experimentation Key Performance Indicator ROI Strategy 
Occam's Razor
AUGUST 22, 2011
Barriers To An Effective Web Measurement Strategy [+ Solutions!]. Customer Lifetime Value ROI, Buzz Monitoring, Click Fraud. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Google Analytics Maximized: Deeper Analysis, Higher ROI & You. Build A Great Web Experimentation & Testing Program. Got Surveys?
datapine
FEBRUARY 4, 2020
Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value.
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Occam's Razor
OCTOBER 19, 2010
Depending on the size of your company (translation: resources available and what's impactful and doable) here is the priority order that I recommend for you to execute your web analytics tools strategy right. Experimentation and Testing Tools [The "Why" – Part 1]. Not everybody should do everything in the same order.
datapine
JANUARY 31, 2022
Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process.
Occam's Razor
APRIL 29, 2013
Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. That is a cheaper systems/platform/data strategy. But it is not a key performance indicator.
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