CIO Business Intelligence

FEBRUARY 7, 2024

Franchetti acknowledges that a KPI- and outcome-driven method is still appropriate for many technology rollouts, but “the organic approach is better for AI, so our deep software development subject matter experts can innovate without a targeted business outcome,” he says. Today, 35% of our IT support is fully automated.

KPI 85

KPI Measurement Experimentation Finance 85

Occam's Razor

APRIL 8, 2013

First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do. That metric is tied to a KPI. It's the target for your KPI. Experiments come in all shapes and sizes: A marketing campaign. Try to understand your market.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

AUGUST 22, 2011

To assist with that process everything's organized into these sections: ~ Digital Marketing: "What is amazing out there? " ~ Web Metrics: "What is a KPI? Digital Marketing: "What is amazing out there? " 11 Digital Marketing “Crimes Against Humanity”. How can my company become great?"

KPI 124

KPI Metrics Measurement ROI 124

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Be it in marketing, or in sales, finance or for executives, reports are essential to assess your activity and evaluate the results. What Is A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

JULY 24, 2018

To name a few: Digital Marketing & Measurement Model | Analytics Ecosystem | Web Analytics 2.0. During a discussion around planning for measurement, a peer was struggling with a unique collection of challenges. You see more digital metrics because digital is more measurable. Then one day, a magic moment.

Analytics 93

Analytics Metrics Strategy Measurement 93

Occam's Razor

FEBRUARY 28, 2017

The qualitative surveys measuring unhappiness went down even more than before. A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. You are what you measure. Bonus: Remember, you can measure profit everyday in Google Analytics! ]. The success metric, ACT, did go down.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

FEBRUARY 8, 2021

From observing behavior closely, and from my own experimentation and failure, I've noticed consistent patterns in what great employees do and great bosses do. I work in Marketing, I can take on a project in Sales or HR or Engineering. Or even why suddenly View Time is the #1 KPI of the whole company.

Strategy 132

Strategy Statistics Cost-Benefit Marketing 132