Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? Triggers, Benchmarking, Identifying Goals & KPI Cards. Customer Lifetime Value ROI, Buzz Monitoring, Click Fraud. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Google Analytics Maximized: Deeper Analysis, Higher ROI & You. Web Metrics: "What is a KPI?

KPI 124

KPI Metrics Measurement ROI 124

datapine

FEBRUARY 4, 2020

Usually, reports are done on an annual, monthly, weekly or daily basis, but sometimes you need to create an ad-hoc, KPI report for a particular purpose. 2) Marketing KPI Report. This report example gives a good overview of the most important marketing KPIs in a single glance: costs and revenue stats. click to enlarge**.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

APRIL 29, 2013

The difference between a KPI and a metric is that the former has a direct line of sight to your bottom-line, while the latter is helpful in diagnosing tactical challenges. By lowering your bounce rate all you managed to accomplish is get your ads created and targeted properly and optimize the landing pages. You'll get fired.

Marketing 166

Marketing Metrics Advertising Measurement 166