datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Be it in marketing, or in sales, finance or for executives, reports are essential to assess your activity and evaluate the results. What Is A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

datapine

MAY 20, 2020

To put the power of CRM software (or customer relationship management dashboard software) into a living, breathing, real-world perspective, we’ll explore CRM dashboards in more detail, starting with basic definitions of such dashboards and reports while considering how you can use CRM dashboard software to your business-boosting advantage.

Dashboards 265

Dashboards Reporting KPI Visualization 265

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? Barriers To An Effective Web Measurement Strategy [+ Solutions!]. Delibrate Your Data, Dig Into Your Data, Reimagine Content Reporting. Triggers, Benchmarking, Identifying Goals & KPI Cards. The Difference Between Web Reporting And Web Analysis. Refuse Report Requests.

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

JULY 24, 2018

Even simple questions like “ How effective is our analytics strategy? Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this …. You can report Gross Profit in real-time, of course, but doing so is almost entirely useless. via automation).

Analytics 93

Analytics Metrics Strategy Measurement 93

Occam's Razor

FEBRUARY 28, 2017

Reporting/dashboards were terribly created ( CDPs anyone? ). A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. Helps shine a light on the ability to do clever targeting, the content in the messages/ads, and smartness in bidding strategies. ACT goals were set imprecisely.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

OCTOBER 23, 2006

6 Reporting is not Analysis. # ‡ Never start with clickstream, it becomes “old” quickly ‡ People care about their paychecks ‡ Execution strategy: ~ Identify Senior Management hot buttons ~ Exhibit daily that you can • increase revenue • trim costs • improve customer satisfaction.

Data-driven 117

Data-driven Metrics KPI Reporting 117

Occam's Razor

MAY 18, 2010

You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Many tools include some default segments you can apply to any report you are looking at. The multi-channel strategy you are executing is unique. The Problem. All visits. Total revenue. Time on site.

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123