Experimentation Marketing Analytics Measurement Recreation/Entertainment 
Occam's Razor
MAY 27, 2015
In large measure that is because of the rise of programmatic buying. It is being hyper-conservative when it comes to creativity and experimentation because of quant-issues. The content of the letter could be customized to Stephanie's data/behavior. The internet today is a fundamental paradigm shift. RM+RP+RT is finally possible.
Occam's Razor
OCTOBER 12, 2017
The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).
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