Occam's Razor

SEPTEMBER 30, 2013

Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others. Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. And you have!). People and companies.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

MAY 27, 2015

In large measure that is because of the rise of programmatic buying. It is being hyper-conservative when it comes to creativity and experimentation because of quant-issues. Here's a slide from one of my recent presentations where I created a visual to represent data that came from eMarketer… Amazing, is it not?

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

MARCH 7, 2016

Of course, measure that using the four best social media metrics !) Because all bounce rate measures is that you saw more than one page. Would you be so kind as to reply if this still works or if I should avoid sharing data visualization examples in my newsletter? You should not abandon them. Maybe, maybe not.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86