Experimentation Marketing Analytics Publishing Statistics 
Occam's Razor
FEBRUARY 7, 2022
Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. And yet, chances are you really don’t know anyone directly who uses experimentation as a part of their regular business practice. Wah wah wah waaah.
Occam's Razor
JUNE 6, 2007
I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. It is a book about Web Analytics 2.0. Experimentation & Testing (A/B, Multivariate, you name it). Each of this Web Analytics 2.0 Thrilled is perhaps understating it, I am giddy like a schoolgirl.
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